Sunday 6 May 2012

Qwoffee - Breakdown of everything

Qwoffee
A character based on a characterised coffee bean (this can be seen in the head).

The character
The Qwoffee's don't want to be ground up to make powdered coffee so they escape from the factory by hiding in takeaway coffee cups which they use to travel from place to place looking for a new home.

The Toy
The toy created is a collectible stand alone item which offers aesthetic appeal to the user and the surroundings its placed in. The toy itself measures 4 inches which is the standard size for vinyl toys of this kind. The first series designed throughout comes in a variation of 4 Qwoffee's which vary in colour scheme and accessories depending on which style you get (Original, Dark Blend, Cappuccino, Caramel Mocha).

What is sold to the consumer
The consumer buys the toy from the store. The toy comes packaged within a takeaway style coffee cup which is designed in a way that it can be displayed with the toy due to the aesthetic appeal of the packaging itself. Inside the package is the toy itself plus two accessories which interact with the figure. The two accessories are styled with the theme of the toy. Also inside the package is a trading card which explains the character and is also a nice item to display with the figure.

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